Built from the Outdoors. Designed for Operators Who Bring it to Life.

Rugged Marketing began long before it had a name.

It grew from years spent exploring the outdoors, documenting real experiences and developing a deep appreciation for the places and people behind them.

Rugged Marketing’s founder, Riley Schutz, during his Tourism Management degree noticed a pattern: many operators offered incredible experiences but lacked the marketing support needed to share their story effectively.

What started as a passion for travel, photography and storytelling evolved into a strategic, full-service agency dedicated to telling the stories of operators in the adventure tourism sector.

Today, Rugged Marketing exists with a clear purpose: to help operators tell stronger stories, reach the right travellers and grow sustainably without losing what makes them unique.

What we Believe

• Adventure is personal. Marketing should feel like it too.

• Stories matter. And the best ones don’t need embellishment, just clarity.

• Operators shouldn’t have to do everything. Growth should feel manageable, not overwhelming.

• Good marketing starts with good understanding. No assumptions. No templates.

• Sustainable growth beats quick wins. Always.

Why Rugged Marketing Works

We combine:

• Tourism-specific experience and expertise

• Strong creative production

• Clear strategic direction

• A grounded, hands-on partnership

We help you build a brand built to last, supported by content and campaigns that deliver real, measurable results.

Our Mission

We’re dedicated to helping adventure tourism businesses thrive through tailored marketing strategies that capture the essence of their brand, engage the right audience and drive sustainable growth. Through storytelling, data-driven insights and real tourism experience, Rugged Marketing connects adventure-seekers with the operators and experiences built for them.

Our Vision

To connect authentic outdoor operators with travellers by empowering small and medium-sized adventure tourism businesses with bold, strategic and results-driven marketing — helping them stand out from their peers.